Four Roses Bourbon – New Visitor Center
Distillery Visitor Center
Joseph & Joseph + Bravura Architects’ association with the Four Roses Distillery began with the design of the main production building in 1909. The unique Spanish-themed design motifs of this first structure influenced the architectural theme of the campus from then on. Recent planning studies identified the ever-growing interest in Four Roses bourbon and the need for improved and expanded facilities to cater to guests.
This new 14,000 SF Visitor Center will allow Four Roses better opportunities to showcase their brand while offering visitors a more immersive experience into the bourbon-making process. Designed to evoke a grand manor house, the new visitor center welcomes guests into a fresh, contemporary entry hall with heavy timber trusses and exposed wood roof deck. Guests begin tours in the orientation parlor before returning to four large tasting rooms and the retail space. Staff offices, restrooms, storage and an interactive archive display area further support the visitor experience.
After the tour, guests can relax in the intimate bar which opens on to a large covered outdoor space that overlooks the rural Kentucky landscape. After-hours, the building is designed to be flexible to host large private gatherings – from corporate and special events to wedding celebrations – and will serve as a unique venue that honors the century-long history of Four Roses bourbon.