WHAT

Architecture

WHERE

Louisville, KY

WHEN

2018

More than 150 years ago, Louisville’s “Whiskey Row” was home to many distilleries and warehouse operations. With the Old Forester Distillery project, Brown-Forman Corporation returns home to a new interactive visitor experience and working distillery in the heart of downtown. Through close collaboration with the New York office of experiential designer Imagination, Joseph & Joseph + Bravura Architects has reclaimed the historic façade as a backdrop to an intervention that is sensitive to the scale and character of the surrounding neighborhood.

The tour will expose visitors to the bourbon crafting process from start to finish. Guest will engage orientation spaces, fermentation tanks, a barrel aging warehouse and bottling line.  Tasting rooms will allow visitors to sample the results as they toast the authentic spirit of the longest, continuously distilled bourbon.

Photographs by Andrew Hyslop